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You have to admit that once you put up a site out on the Internet, the one thing that you would wish for it is to get recognized. And it doesn't matter if you are a business owner or just an individual who shares his thoughts online. The point is, you want to be found.
And a sure-fire way of achieving that is to rank at the top of the search engine results page or SERPs of the biggest search engines such as Google, Yahoo, or Bing.
But the question remains, how do you achieve such a feat? The answer lies not only in cooking up informative articles or taking part in various social media strategies. But it also depends on how much you are willing to focus on innovative content.
But what falls under this category?
To help you get started, here are some types of content that you can add to your website:
InfographicsThese are basically visual representations of information. In essence, they assist readers in understanding complex subject matter easily through a combination of graphics, symbols, and text.
In addition to that, it is also a creative way to present what you know. As hard as it is to admit, there are some people who find sifting through a lot of text a bit tedious. So, this is one of the solutions you can turn to in order to present your data in a way that keeps them informed and entertained.
And, let us not forget that visuals also lend itself to a lot social shares on sites like Tumblr and Pinterest.
VideosIf you are doubting the power of videos as an effective tool for promotion, then you should take a look at the careers of artists who started out uploading covers of songs on Youtube. Their efforts eventually led them to get signed to create a record.
Although it takes a lot of time and investment to produce this media, no one can deny that it is a top source when you want something to go viral. The only trick is to produce something compelling enough that people would want to share on social networks and hopefully bring traffic to your portal.
PodcastsIf some people learn better through the visual medium, then there are definitely a select few out there that absorb things easier just by listening. Although, podcasts can now be in video format, it is normally done through audio.
So, if you have something informative to share, you can create one and embed it on your Web site. And if listeners find it good enough, they would not hesitate to share this to others, which in turn, will result in good traffic for your website.
ComicsIf you are looking for a fun way to grab the attention of your visitors, then this is definitely one option that you should tap resources into. And just like infographics, they are an enjoyable way to convey information.
An interesting way to do this is to take an issue that is prevalent in your industry and make a comic strip about it in a hilarious manner. It is also one of the avenues where people can immediately get what you are talking about in lesser amounts of words.
Who knows? If your audience likes it well enough, it might just warrant a share on Facebook, a tweet on Twitter, and a pin on Pinterest, therefore driving traffic to your portal.
If you have been on the microblogging platform Tumblr, you might have noticed a plethora of animated images that range from user-created material to scenes from various films. Now, this type of medium also makes for compelling website content, especially if placed on your landing page.
Although it does not have the ability to incorporate sound like Flash, it is a better fit for your portal because it does not require your visitors to load plug-ins to view its content.
ConclusionThese are only a few of the media types that you can experiment with for your site as there are several more out there that are yet to be tapped. But if you want to start somewhere, you can try out the options listed above.
And always remember that you can increase your chances of ranking higher or making it to the top if you constantly share content that engages and stimulates your target audience.
About the Author
Stuart Pollington is the Head of SEO and Technical Operations at Smart Traffic , an SEO company that has provided services to clients such as Cruise.co.uk, 365 Diamond, and Regus.
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