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What is
SEO?
SEO Stands for Search engine optimization, which is used to get traffic and to
show up in search engines, SEO contains two words 1. Search engine 2.
Optimization
1. Search engine
Google is the best example of a search
engine; we use Google daily to search movies, games, and other things by just
writing a single word.
Search engine works to search that word in other websites to show you and after searching Google show you each and every website one by one in different pages. It's easy to use Google rather than finding your specific keyword in websites one by one.
Search engine works to search that word in other websites to show you and after searching Google show you each and every website one by one in different pages. It's easy to use Google rather than finding your specific keyword in websites one by one.
For
example : if I want to download a game
" Sleeping dogs " So I will go to Google and simply write sleeping
dogs free download,
If I want to get the game without search engine then how I can get it ? Without search engine it’s very difficult to find out your specific game or any specific keyword in this way I will open alot of websites one by one and search them. - Too difficult!
If I want to get the game without search engine then how I can get it ? Without search engine it’s very difficult to find out your specific game or any specific keyword in this way I will open alot of websites one by one and search them. - Too difficult!
2. Optimization
Optimization is an English word which means “Make the best use of “ In the field of SEO optimization means to
optimize your website in search engines. There are alot of search engines which
helps us to get traffic or to show up you as I discussed above. People optimize
their websites or blogs in search engines to get traffic and for other
purposes. Optimization in search engine is not difficult and not important but
bloggers and web-masters should
optimize their website for their readers!
Types of Search
Engine Optimization
1. White hat SEO
2. Black hat SEO
1. White hat search
engine optimization (SEO)
White hat SEO is also called user-friendly optimization, in this optimization only legal and user-friendly optimization is accepted.
This is opposite to black hat and white hat SEO don't allows any illegal
optimization or over optimization, Webmasters and bloggers have to write for
their readers and focus on their readers not on search engines. Over optimization
is also a bad thing for optimization. If you want to do white hat SEO then you
should write original content and fresh content. Do not use any illegal and
black hat technique and that's it!
Back links
Back links
is the post powerful method for search engine optimization, there are a number
of methods to generate quality back links and through back link we can easily
optimize our website in search engines.
How
to make backlinks ??
Well there
are more than hundred ways to build backlinks I have written few methods to
get back links but quality backlinks check it here: 5 Killer tips to build
quality backlinks
Quality content:
Now a day’s
quality content and user-friendly content work's more then back links and
search engine optimization, Writing a quality content will not only improve
reader-ship on your but also attract search engines to your blog.
Building
backlinks is necessary but not much important as compared to quality content ,
So focus on quality content not on optimization, Write for your readers not for
search engines.
Trust
me! I've asked from every expert about this, All experts said that we don't
care about search engines, we write for our readers not for search engines
I advise you
to write your own, Original and fresh content to attract crawlers and search
engines towards your blog or website.
Social media sharing
Social media
is the most power tool for marketing and to grow your buisness.Websites like
facebook,twitter and pinterest are the most popular social media websites and
every blogger or webmaster need to use them to gain traffic,
Don't
use social media as entertainment channel, Use them like a traffic source
Black hat Search engine optimization (SEO)
In this type of optimization webmasters or
bloggers try to dodge search engines and get high rankings and over optimize
their websites by building mass back links.
There are a number of peoples doing black
hat SEO but it's not good. Now a
day’s search engine is more clever than those optimizers.
Black hat SEO contains alot of methods so
let's discuss them!
Cloaking
:
Cloaking is a black hat method to optimize a
website in search engines, In this method peoples do over optimize a page and
post to search engines, Or they make diffrent types of pages with the same
content " Making diffrent tittles with the same content or making
different content with same tittles to optimize the post in search engines is
called cloaking”
A cloaking page is packed with a number of
keywords and advertising ads to over optimize and get serp's .
It's very bad thing for those who write for their
users and readers in this way they can't get rankings and can't get traffic if
they even have good content and good optimization.
Hidden
Text
Some year's before, People's was using hidden
text technique to dodge search engines and they were successful in that, but
now a days Google and other search engines are more clever then peoples.
Actually hidden text is a trick in which
peoples write a long tail keywords or do keyword stuffing in hidden mode. They
change the font size into smallest and change the text colour same as
background, In this way their readers can't see it but now a days search
engine's has feature to see all hidden text and links even in micro format.This
is very harmful for bloggers and webmasters.
Keyword
stuffing
Keyword stuffing is the most popular blackhat seo
method,In this method people Stuff a lot of long tail keywords into a page and
which help’s them to get targetted visitors and a good traffic from search engines
easily. Now a days google panda and google penguin don’t allow these keyword
stuffing and penalizing those webs who are doing keyword stuffing or doing any
other black hat SEO technique,
Click jacking
Click jacking is
not a new method but very rare people know about this,In this method
webmaster’s put a script in their website and specify a point to click,
When someone visit the website and click anywhere in web, The click directly jacked to the point specified by the webmaster
When someone visit the website and click anywhere in web, The click directly jacked to the point specified by the webmaster
In this way they
can get a number of facebook shares, Google +1’s , retweets and pins easily.But
remember “ google is more smarter then others “ so never use these tricks to
gain traffic and rankings, These are black hat SEO techniques and we didn’t
shared them to help you in SEO but these are for knowledge. An SEO expert
know’s everything about SEO including the wrong way and the right way but he do
that what is best for his blog or website.
Never use any of black hat method otherwise google
panda and google penguin will penalize your web or google will de-index your
website or blog from search.
Well there are alot of ways of black hat SEO but
here we can't discuss them.Soon i will post a article about how to do white hat
SEO ! Thanks a lot for reading.
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